OtheNielsenIQdata for the 52-week period ending October 2, 2021, showed that sales for tequila-based RTDs grew 138%, rum-based grew 132%, and vodka-based grew 110%. Wine: Women, those aged 55 and older, were college-educated, and had annual household incomes of $100,000 and greater. Were always working hard towards our next launch or next goal, so weve barely come up for air in two years. Our team guides commerce businesses through a highly efficient implementation process which typically gets them up and running in less than 120 days twice as fast as our competitors. Then I got on with other stuff and kind of forgot about it. The news comes on the heels of the companysrecent announcementregarding their partnership with Speakeasy Co., a leading ecommerce and fulfillment platform servicing the beverage alcohol industry. We have seen real growth from 2019 to present, going from 700,000 in turnover to 45 million last year. But for luxury drinks brand, Au Vodka, theyre just a handful of high points in an incredible commerce journey thats recently culminated in the brand being crowned Overall Winner at Brightpearls inaugural Lightning 50, the league table that showcases the UKs fastest growing retail brands. With its revenue set to hit more than 5 million online this year and 95 million overall Au Vodka is now the biggest vodka brand in the UK, excluding Smirnoff, and expects to sell in excess of five million bottles in 2021. Spirits: A higher percentage were men, aged 18 to 34, not college-educated, and those with an annual household income of $40,000 and $99,999. Business Solutions including all features. Sign up to be the first to know. Au Vodka is set to launch its Pineapple Crush flavour hitting the website tonight with fans already reacting to the news. The percentage of participants who responded that they consumed alcohol increased as annual household income increased. )," 12%, and, "Specialty" (5.2%) "such as fruit-infused wine.". You only have access to basic statistics. We may also continue to see the growth of orange wine. Published by Jan Conway , Jul 20, 2022. Overall, the theme is that consumers will start looking for new wines, new wine regions, and swapping Champagne with Cava and other sparkling wines. U.S. supplier gross revenue of vodka 2004-2022; . Charlie helped us get endorsements from UK rappers and celebrities, including the likes of Headie One, Chip and Nines. Between 2019 and 2022, while overall growth in the number of U.S. wineries grew 10% and the number of Californian wineries grew 7%, those in the Eastern U.S. (27 states east of the Mississippi River) grew 13%, accounting for 28% of the total wineries in the U.S. Of the states in the region, New York, Pennsylvania, and Virginia experienced the greatest increase in the number of wineries with growth rates of 14, 12, and 10%, respectively (Adams, 2022). I ran in to tell the rest of the team and they all started cheering it was a real moment for us. will be trending in 2022. Many have risen to this and now the results are in, we can see some brands and whole sectors have seen exceptional growth and success, despite the difficult climate we have had. (43%) of consumers . Professor of Horticultural Marketing and Business Management. More breweries in the U.S. have begun releasing craft beer made from "underused and forgotten crops." Use Ask Statista Research Service, Leading vodka brands in the U.S. based on volume sales 2021, Sales volume of the U.S. spirits industry by category 2010-2022, Absolut vodka's sales volume in the U.S. 2013-2021, To download this statistic in XLS format you need a Statista Account, To download this statistic in PNG format you need a Statista Account, To download this statistic in PDF format you need a Statista Account. The following differences were identified when data were segmented based on specific demographic characteristics: According to Numerator, 90% of Millennials purchased alcohol during the 52-week period ending in May 2021, compared to 84% of 21 and older Gen Z shoppers. The UV vodka may be best suited for quirky cocktails, as they only have two non-flavored options - the Silver (80 proof) and the 103 (103 proof) versions. Gen Zs reasons for not buying included "alcohol's impact on their mood, level of alertness, and even image on social media.". Do Good. As soon as this statistic is updated, you will immediately be notified via e-mail. Then, earlier this year, we had our biggest endorsement yet from boxing legend Floyd Mayweather. Please enter your email address below to create account. Starting from $588 USD / Year. When asked about the secret behind the brands success, Jordan credits the extraordinary, commitment of its talented, young team. In the 2022-23 financial year, 132 construction businesses in Western Australia alone went into administration. Vodka is traditionally made through fermentation and distillation of grains into liquid. He is believed to have a fortune of around 65million. Directly accessible data for 170 industries from 150+ countries Welsh brand Au Vodka tops list of UK's fastest growing - Brightpearl Au Vodka - EME Outlook Magazine UV has even sent some flavors packing along the way. Made five fewer trips per year to purchase alcohol, and; . Chart. . We look forward to working hand-in-hand with their team to bring Au Vodka to unchartered heights in 2022 and beyond, as we launch in Georgia and the entire US Market.". The standard alcohol content for vodka is 40 percent alcohol by volume, or 40% ABV. The news comes on the heels of the company's recent announcement regarding their partnership with Speakeasy Co., a leading ecommerce and fulfillment platform servicing the beverage alcohol industry. Slightly more Gen Z drinkers indicated that alcohol "helps me have a good time," 49%, and "gives me a buzz," 45%, compared to Millennial drinkers, 38 and 37%, respectively. While these wines only account for a small share, 2.5% of the wine category, compared to 2020, sparkling rose "was up nearly 50 percent year-over-year in 2021.". A combination of the endorsements from Floyd and other A-listers, including Stormzy and, Ronaldinho, plus increased consumer demand during the pandemic has taken the brands, With its revenue set to hit more than 5 million online this year and 95 million overall Au Vodka, is now the biggest vodka brand in the UK, excluding Smirnoff, and expects to sell in excess of, Retailing at 36.99 for 70cl, the ultra premium vodka is filtered through gold, for a unique. AU VODKA'S turnover grew from $1 million to $54 million IN THE LAST TWO YEARS, WITH IT'S ECOMMERCE BUSINESS BOASTING a 10,000% online revenue growth, jumping from $30k in 2019 to more than $6.7 . facts. Vodka has remained a steady mainstay in the market, however there has been increased demand for more premium products as well as a growing trend of flavored vodka. "Supplier gross revenue of vodka in the United States from 2004 to 2022 (in million U.S. dollars)." Chart. 2022. ''Each bottle of Au Vodka is finished with a unique metallisation and uses the finest pewter labels sourced from deep in the European hillside. With its trademark shiny gold bottle and vodka thats colored to match a range of flavors including watermelon and black grape, Au Vodka quickly became the must-have drink for top Instagrammers and Tiktok creators. In fact, themarket share for hard seltzerdecreased slightly between 2020 and 2021 due to "increased competition from crossover categories like RTDs.". I ran in to tell the rest of the team and they all started cheering it was a real moment for us. Au Vodka finished atop the list, with a net growth of more than 10,000%. Must be of legal drinking age to purchase. Were always working hard towards our next launch or next goal, so weve barely come up for air in two years. The brand's signature Black Grape and Original vodka flavors are priced at $39.99 per bottle and are available in GA, FL, TX in select Total Wine & More locations as well as on their company website. Plus a 10,000% online revenue, growth, jumping from 24K in 2019 to more than 2.5 million in 2020 but also for the. ''This process means that every bottle features subtle differences, making every bottle of Au Vodka unique. Smirnoff is a vodka brand produced and marketed by British. Starting from $588 USD / Year. It generated just 10percent of our overall sales in 2021 however we believe its 90 percent of what people see from us. A closer look at the "most popular" white varietal, Chardonnay (nearly 16% of the market share for those reported), and the "most popular" red varietal, Cabernet sauvignon (nearly 14%), revealed that the growth rate for these two decreased by 6.9 and 7.0%, respectively. Learn about trends related to alcohol consumption in general, interest in low and no-alcohol products, and what is new pertaining to wine, spirits, and the beer categories. The website explains: ''Hand metalisedin Italy, the bottling process has been perfected over four years of craftsmanship. Then you can access your favorite statistics via the star in the header. Meet the founders behind the hottest new brands. Its wonderful for us to be able to celebrate and recognise the hard work that has gone into this growth, and Id like to congratulate everyone who made it into the Lightning 50 list. Another aspect that could increase appeal is that some consider the traditional way of making orange wine as being "natural." Following our hugely successful launch in to Europe, we are now ready for our highly anticipated launch into the US. Vodka is a clear distilled alcoholic . The most followed UK spirit brand, the internets second most popular online spirit brand, and a year-over-year growth of 10,000 percent recorded in the space of 2021. 1,000 businesses in 26 countries use our platform. Instead, there has been a shift to lesser-known regions, including Santa Barbara, California, the Canary Islands and Gredos in Spain, Corsica, Slovenia, and Switzerland. They were bored of receiving birthday presents of the same vodkas year after year and felt they could bring a more exciting vodka to market. Available: https://www.statista.com/statistics/259727/leading-vodka-brands-worldwide-based-on-sales-volume/, Leading vodka brands worldwide in 2021, based on sales volume, Immediate access to statistics, forecasts & reports, Revenue of the spirits industry worldwide 2014-2027, Spirits market revenue worldwide 2022, by country, Supplier gross revenue of spirits in the U.S. by category 2022, Revenue of the vodka industry worldwide 2014-2027, Dollar sales of vodka in the U.S. 2021, by tier, U.S. supplier gross revenue of vodka 2004-2022, Vodka product introductions in the U.S. 2011-2021, Global vodka market: leading brands 2021, based on sales volume, Fastest growing vodka brands worldwide in 2021, Volume sales share of the leading vodka brands in the U.S. 2021, Volume sales share of the leading vodka suppliers in the U.S. 2021, Smirnoff vodka's sales volume in the U.S. 2013-2021, Svedka vodka's sales volume in the U.S. 2013-2021, Per-capita consumption of vodka in the U.S. 2014-2027, Barton Vodka's sales volume in the U.S. 2013-2021, Skol Vodka's sales volume in the U.S. 2013-2021, Belvedere Vodka's sales volume in the U.S. 2009-2021, Three Olives Vodka's sales volume in the U.S. 2009-2021, Russian Standard Vodka's sales volume in the U.S. 2009-2021, Pinnacle Vodka's sales volume in the U.S. 2013-2021, Burnett Vodka's sales volume in the U.S. 2013-2021, New Amsterdam vodka's sales volume in the U.S. 2013-2021, Tito's Handmade Vodka's sales volume in the U.S. 2013-2021, Vodka retail sales value in China 2013-2022, Market share of leading brands for vodka South Korea 2017, Production value of vodka in Germany 2005-2021, Vodka import volume South Korea 2011-2021, Vodka: manufacturing sales value in the United Kingdom 2008-2018, U.S. consumers' purchase locations for vodka 2017, Leading vodka brands worldwide in 2021, based on sales volume (in million 9 liter cases), Find your information in our database containing over 20,000 reports, retail sales of vodka in the United States, brand invested around 10.57 million U.S. dollars on advertising. Swansea-based premium drink brand, Au Vodka, has been revealed as the UKs fastest growing online brand from 2019 to 2020 the most challenging period ever for British retail. Additionally, over the 52-week period ending in late October 2021, non-alcoholic beverage sales increased by 33%, and low-alcoholic beverage sales increased by 8%. Theyre the kind of milestones most retail brands can only dream of. Swansea-based premium drink brand, Au Vodka, has been revealed as the UK's fastest growing online brand from 2019 to 2020 - the most challenging period . This process means that every bottle features subtle differences, making every bottle of Au Vodka unique. Such offerings that have garnered consumer attention include craft beers (annual production of fewer than 6 million barrels) and imported and domestic super-premium beers (which were categorized in 2012 as priced at $22 and higher per case). Show sources information India Pale Ale: Spicy tuna roll, roasted chicken, steak, Wood- or barrel-aged beer: Smoked brisket, ribs with a sweet marinade, Lemon Shady Flavors: Grilled fish, BBQ chicken, and fruit salads, Imperial Stout Flavors: Stakes, aged cheese, dark chocolate cake, According to Bodega Brands, ready-to-drink beverages represent "convenience, simplicity, and on-the-go," as published in August 2021 by. According to the 2023 Growth Index, which is based on revenue growth over the last two year trading period, the company achieved a compound annual growth rate (CAGR) of 413%. In an article published by WGSN, we should begin to see Chinese baijiu, a white spirit, "and the world's most-consumed spirit, outselling whisky, vodka, gin, rum, and tequila combined," become more prevalent. Delving further into the data, Brightpearl discovered that the South West is a booming region for e-commerce. It was a huge success. As we are fully aware, the pandemic has seen a big shift to online shopping and that has introduced several operational challenges for retailers to overcome, said Brightpearls Chief Revenue Officer, Nick Shaw. Alongside this, to keep ourselves busy we will continue to push the boundaries with our marketing and social campaigns with the amazing work from our PPC team. The Welsh premium vodka company, founded in 2016 by two schoolmates from Swansea, South Wales, stood out from the crowd because of its incredible on-paper achievements including turnover growing from 800,000 to 38.5million! With the pandemic changing the way businesses operate and how customers shop, an internal study from Brightpearl of 2,000 Brits showed a huge shift to online shopping during the pandemic, which has accelerated into this year. Varietals that experienced an increased growth rate for the period of September 2020 through September 2021 were: The growth rate for all other varietals reported decreased between 0.9% (Sauvignon blanc) and 16.9% (Sangria). The business currently uses Shopifys own back office features and in house solutions for its primary tech stack. E-commerce pulls it all together and allows customers to purchase what they see us advertising directly from us. Please create an employee account to be able to mark statistics as favorites. As one of the UKs fastest growing online brands, could you expand on the role that e-commerce plays at the company? Vodka Industry- Statistics & Facts | Statista You need at least a Starter Account to use this feature. Statista assumes no Just under half (43%) of consumers are now buying things online more than normal, with 65% expected to increase online purchasing this year leading to online sales rocketing. For More Information: We love coming up with unique ways to show our customers what we are doing at Au from day-to-day office life on TikTok to our huge marketing campaigns on Instagram and Facebook. Au Vodka has 69 Employees. Since launch, Au Vodka has seen a growth in its e-commerce business of 10,000% in terms of online revenue growth, with its revenues now at over$6.7 millionin 2022. We take a dive into Aus growth and international sights for expansion with Head of E-Commerce, Jordan Major. "Leading vodka brands worldwide in 2021, based on sales volume (in million 9 liter cases) ." There were 11,282 wineries in theU.S. in 2021, of which 16% were categorized as small (5,000-49,999 cases produced annually), 33% very small (1,000 to 4,999 cases), and 48% with "limited production" (less than 1,000 cases). DJ, producer and TV presenter, Charlie Sloth who loved it so much he offered to invest and become a business partner. How might alcoholic beverage sales increase in the next few years? Pertaining to seltzers and sparkling waters, more of Flavorman's "clients asked for loud and proud, single-note flavors" compared to the "gentler spritz" of years past. Since launch, Au Vodka has seen a growth in its e-commerce business of 10,000% in terms of online revenue growth, with its revenues now at over $6.7 million in 2022. (July 1, 2022). We have seen real growth from 2019 to present, going from 700,000 in turnover to 45 million last year. The brand has also partnered up with Total Wine & More, the nation's leading retailer of wine, spirits and beer, with presence in 80+ stores across the company's three initial markets. If you are an admin, please authenticate by logging in again. Spirits, especially Cognac and cordials, and, "Added health benefit (probiotics, antioxidants, etc. Communications ContactTaylor FoxmanTaylor@TheIndustryCollective.org, View original content to download multimedia:https://www.prnewswire.com/news-releases/the-uks-number-1-super-premium--fastest-growing-brand-au-vodka-officially-debuts-in-us-with-tremendous-initial-traction-to-date-with-launch-of-signature-black-grape-and-original-vodka-flavors-301679856.html, on the rocks, paired with lemonade or breathing character into any cocktail, https://www.prnewswire.com/news-releases/the-uks-number-1-super-premium--fastest-growing-brand-au-vodka-officially-debuts-in-us-with-tremendous-initial-traction-to-date-with-launch-of-signature-black-grape-and-original-vodka-flavors-301679856.html. More flavours launching soon. Started in Wales and not available widely in the U.S., Au Vodka is reportedly more famous than Captain Morgan and Smirnoff. could help boost the brands success even further in the future. As reported by the DISCUS for 2021, the top five spirits by revenue growth were vodka (4.9%), tequila/mezcal (30.1%), American whiskey (6.7%), Brandy & Cognac (13.1%), and cordials (15.2%). Leading vodka brands worldwide in 2021, based on sales volume (in million 9 liter cases) [Graph]. As a Premium user you get access to background information and details about the release of this statistic. Morrison government HomeBuilder scheme 'overheated' construction Tito's Handmade Vodka's sales volume in the U.S. 2013-2021, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023, Quarterly smartphone market share worldwide by vendor 2009-2023, Number of apps available in leading app stores Q3 2022. This area had the greatest proportion of brands represented in the list with almost one in five (18%) of the fastest growing e-commerce brands based there. "We are thrilled to have officially broken ground here in the United States, with the support of both our online partner of record, Speakeasy Co., as well as our traditional distributor partner-of-note: RNDC (Republic National Distributing Company)," states Dan Price, Sales Director of US for Au Vodka. Au Vodka 's estimated revenue per employee is $ 108,696Employee Data. 70% of those aged 35 to 54 years consumed alcohol compared to both younger (60%) and older consumers (52%), More college-educated consumers and those who "seldom/never" attended religious services consumed wine compared to less-educated individuals and those who attended religious services at least "nearly weekly/monthly," and. Based in Swansea, Wales, Au has amassed a devoted gathering of social media followers, coupled with celebrity endorsements and multi-million-pound growth. I think our collective youth has definitely helped us tap into what our target demographic wants and to then have the energy and vision to make it happen. Q&A WITH JORDAN MAJOR, HEAD OF E-COMMERCE, AU VODKA. About Us - Au Vodka USA LLC astonishing story behind its rapid rise to success. Experts say we should see more craft beers, including hazy IPAs, lower alcohol IPAs, lagers, sour beers, rose beers, and fresh hop beers. Adams. A combination of the endorsements from Floyd and other A-listers, including Stormzy andRonaldinho, plus increased consumer demand during the pandemic has taken the brands growth from impressive to incredible. Founded in 2015 in the heart of Wales, Au has grown exponentially to become the most popular and sought after vodka in the UK. Plus a 10,000% online revenue growth, jumping from 24K in 2019 to more than 2.5 million in 2020 but also for the astonishing story behind its rapid rise to success. Statistareported the expected average revenue per capita for beverages in 2023 and 2025, with an anticipated $429 being spent on beer, $315 on spirits, and $231 on wine in 2025. 2023 Outlook Publishing Ltd. All Rights Reserved. With a rapidly growing team, Au Vodka has recently expanded its Swansea base and, although the vodka is currently produced at a distillery in Surrey, the business aims to have its own Au Vodka distillery in South Wales in the future. Vodka & Alcohol-Related Problems. the league table that showcases the UKs fastest growing retail brands. Things really blew up for us in 2019 when Charlie came on board, said Jordan. Co-founder Charlie was already well known in Swansea before Au Vodka. Smirnoff vodka was the leading global vodka brand in 2021, with a sales volume of about 26.5 million 9 liter cases. This was a 3.6% decrease in the growth rate over the previous 12-month period. Like I said - unusual. With its revenue set to hit more than 5 million online this year and 95 million overall Au Vodka is now the biggest vodka brand in the UK, excluding Smirnoff, and expects to sell in excess of five million bottles in 2021. I entered the Lightning 50 on a bit of a whim, not expecting to win, said Jordan Major, Head of e-Commerce at Au Vodka. For Virginia, a greater percentage of wineries in the state had an average bottle price between $15 and $19.99, followed by an average of $40 to $24.99 and $25.00 to $29.99 (Adams, 2022). Reasons for why consumer interest has/will continue to grow were published by the following: While not exclusive to RTDs, according toFlavorman.com, 2022 beverage trends will be based on "the long-term effects of an ongoing pandemicfocus[ing] on celebrating life's simple pleasures while striving for balance.".
